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How to Launch a Podcast, Drive it to the Top of the Charts, AND Keep it There...
You can only launch a podcast once. Once iTunes approves your podcast, you have eight weeks to make an impression in the New and Noteworthy section – the coveted spot on the iTunes Store directory that...
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Facebook’s Targeting Expansion Box: Should You Check It?
It’s crazy what a difference checking one box can make on the success of your Facebook ad campaign. In November of 2016, Facebook rolled out targeting expansion: You’ll find this button underneath the...
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3 Facebook Ad Tests: How We Increased Return on Ad Spend 245% & Improved CPL...
Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies. In each of the three Facebook ad tests you’ll see in this post, I’ll explain...
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How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer...
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple...
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4 Lessons Learned from Running 1,573 Facebook Ad Campaigns in 4 Years
For the past three years, I’ve written an article (see them below, under this post) about seven lessons I learned that year from running Facebook ads. Every “lesson” related to a particular campaign I...
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How to Leverage Facebook Messenger Marketing in Your Ad Campaigns
The key to success for Facebook Messenger marketing is built into Facebook’s policies: Get better at marketing Get better at talking to people And get better at building long-term relationships With...
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[DOWNLOAD] Score Your Paid Traffic with the 5-Point Paid Ad Audit
If you gave your paid traffic ads a grade… Would they pass or fail? No matter the traffic platform or the type of ad you are running, you must have the right elements in place for your traffic campaign...
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Facebook Messenger Ads: How to Use Them in Your Business
It’s been a little over a year since I first wrote this post, and a LOT has changed since then. Messenger marketing has come a long way, and today there are more ways than ever to engage your customers...
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Facebook’s Comment-to-Messenger Feature: Everything You Need to Know
Facebook Messenger ads are all the craze right now. They’re the most PERSONAL ad type on the market. Our culture has bred an expectation of instantaneous communication. Whether through text, chat, or...
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How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer...
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple...
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Traffic Temperature: How To Build Real Relationships With Automated Campaigns
You must look at paid traffic as a SYSTEM. This system is made up of multiple advertising campaigns that work hand-in-hand to acquire leads and sales for your business. Every campaign has a specific...
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How to Leverage Facebook Messenger Marketing in Your Ad Campaigns
The key to success for Facebook Messenger marketing is built into Facebook’s policies: Get better at marketing Get better at talking to people And get better at building long-term relationships With...
View ArticleClik here to view.
[DOWNLOAD] Score Your Paid Traffic with the 5-Point Paid Ad Audit
If you gave your paid traffic ads a grade… Would they pass or fail? No matter the traffic platform or the type of ad you are running, you must have the right elements in place for your traffic campaign...
View ArticleClik here to view.
Facebook Messenger Ads: How to Use Them in Your Business
It’s been a little over a year since I first wrote this post, and a LOT has changed since then. Messenger marketing has come a long way, and today there are more ways than ever to engage your customers...
View ArticleClik here to view.
Facebook Ad Lessons I Learned That Will Help You Run Better Ad Campaigns in 2019
For the past several years, I’ve taken a moment every December to reflect on what I’d learned about Facebook ads that year. I’ve turned those thoughts into blog posts, in hopes that these lessons help...
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Facebook’s Comment-to-Messenger Feature: Everything You Need to Know
Facebook Messenger ads are all the craze right now. They’re the most PERSONAL ad type on the market. Our culture has bred an expectation of instantaneous communication. Whether through text, chat, or...
View ArticleClik here to view.
3 Facebook Ad Tests: How We Increased Return on Ad Spend 245% & Improved CPL...
Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies. In each of the three Facebook ad tests you’ll see in this post, I’ll explain...
View ArticleClik here to view.
How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer...
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple...
View ArticleClik here to view.
How to Leverage Facebook Messenger Marketing in Your Ad Campaigns
The key to success for Facebook Messenger marketing is built into Facebook’s policies: Get better at marketing Get better at talking to people And get better at building long-term relationships With...
View ArticleClik here to view.
Facebook’s Comment-to-Messenger Feature: Everything You Need to Know
Facebook Messenger ads are all the craze right now. They’re the most PERSONAL ad type on the market. Our culture has bred an expectation of instantaneous communication. Whether through text, chat, or...
View Article